“An artistic mentor of mine used to say ‘confront the materials’. I think this idea holds true with technology as well. You have to confront what the material of your show is, even if it is virtual. I am filled with a kind of dread about the power that is concentrating in the companies that connect us. Over recent years a hugely powerful force has been unleashed through social media, one that possesses us in strange ways and uses us for its own ends. It reminded me of movies like The Thing, it was like a monster has emerged in our world. So I took that genre and decided a shlock horror story would be a fun way to explore our feelings around surveillance capitalism, privacy and the power of big data and artificial intelligence.”