Bloom Girl takes us to her world, a world of instant attention, interaction, gratification. Of being hyper alert ready for the next beep and armed with the next retort complete with the right hashtag. It reminds us of how demanding being connected to social media is, and what it like to be an influencer seeing what other influencers do. I’m led to think perhaps social media is a virus when I hear the mispronounced influenza spoken.